CO Bill to Reinstate COOL Was Not Way to Proceed

CO Bill to Reinstate COOL Was Not Way to Proceed

In recent weeks, a Colorado HR17-1234 was defeated.

Colorado Cattlemen's Association Executive Vice President Terry Fankhauser provides an overview

Fankhauser: "Colorado had a piece of legislative that piece of legislation simply said that a label through a placard would be put on at the retail level for born, raised, processed equalling U.S. beef and everything else would have to be labeled according to the imported country it came from. The legislation didn't entertain any methodology to get us there. We don't have the traceability to get us there. It is illegal under the 1906 Meat Act and Interstate Commerce to have states do labeling. It's been proven repeatedly and other states have tried to do this. We can't — regardless of sentiment and pride in our product — we can't incur exorbitant expense and liability from other states just to label a product because we think that's going to mean something that will offset all of that cost and litigation. So we opposed the bill. The bill subsequently died in the legislature."

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