Agribusiness Update for Wednesday 10/15/14

In a new campaign, McDonalds is inviting its customers to ask questions about the food they purchase at McDonalds. The campaign, "Our Food, Your Question's," is encouraging people to ask questions via social media like "what is in my hamburger?" McDonald's Kevin Newell, chief brand and strategy officer, stated "We look forward to the opportunity to have an open conversation and to show people firsthand how we make our most iconic menu items." These efforts are not new for the global company.  Similar efforts have previously launched in countries such as Canada and Australia.

U.S. Trade Representative Michael Froman announced that the United States has won a major victory at the World Trade Organization on behalf of U.S. farmers, including the U.S. poultry industry.   A WTO dispute settlement panel has found in favor of the United States in a dispute challenging India's ban on various U.S. agricultural products – such as poultry meat, eggs, and live pigs – allegedly to protect against avian influenza.   The panel agreed with the United States that India's ban breached numerous international trade rules, including because it was imposed without sufficient scientific evidence.

That's today's Agribusiness Update from the Ag Information Network.