Perk Perkins is the owner of the Pendleton Hat Company which makes high quality, custom cowboy hats. How did he come upon this business? Through a back door called the world of fly fishing. "I had a company called North Pole products at one time. We did high end would products that we embellished with laser engraving. I was doing all of these sportsman's shows and the hat that I wore was actually my steelheading hat and it is adorned with flies that I used. It was kind of a fly box on my head. Guys kept on trying to buy this hat off my head at these shows and I was thinking how odd that was. Why would anybody want this beat up old hat? After I heard that enough, I got into hat sales. I made a few calls to buddies of mine that owned big stores and I had over 700 hats that I purchased. That's how I started before I bought the actual Pendleton Hat Company.