McDonald's Goes to Limited Anti-Biotics

In an announcement in early March - McDonald’s released their newest policy changes to food found on their menu - saying they will only have chicken raised without antibiotics that are important to human medicine and no rbST in the milk served.  Justin Ransom - McDonald’s U.S. Supply Chain Management Quality Systems Senior Director explains that although the data showed there’s no significant difference between milk from cows treated with rbST growth hormone and those that aren’t - the changes were made based upon what consumers were telling McDonald's they want.
Ransom: “We answered about 40,000 questions from America’s consumers. And that was certainly one of the questions asked a lot about. Moms are concerned about rbST and feeding that to their children. And as you may know that milk is a common options that is selected in our Happy Meals. And so that was one of the primary reasons we did it was because it was really a request from our costumers.”
He said they still support the decisions producers are making
Ransom: “We believe that a lot of the practices that are going on in production agriculture are in the best interest of farming and the animals. We are just doing our part to be sure we are can meet our customers expectations and that there is really balance. It is essentially balance that we have to continue to look for.”
They predict completed milk changes by the end of this year and chicken changes within the next two-years.