Dumb PETA Contest

A group opposing PETA, PETAKillsAnimals.com, launched a new contest where people get to vote on the dumbest PETA marketing campaign. I talked with Will Coggin, managing director of PETAKillsAnimals.com. "Over the years, PETA has come up with a lot of dumb campaigns that beg for press attention but don't even do anything to help animals. That shouldn't surprise anyone who knows PETA has killed over 40,000 animals at its headquarters. This contest is a fun way to showcase some of PETA's worst campaigns. The winner, as they say, will be bringing home the bacon."

The press release for the contest:

What's worse: Trivializing the Holocaust, or making light of sexual violence? Those are just two examples from years of obnoxious media stunts by People for the Ethical Treatment of Animals (PETA).

 

Today, PETAKillsAnimals.com launched a contest in which people can vote for what they think is PETA's dumbest campaign ever. Voters are automatically entered for a chance to win a 12-month subscription to Butcher Box, a monthly meat delivery service.

 

There are ten campaigns to choose from in the contest going back decades. PETA's campaigns include tasteless Holocaust comparisons, attempting to rebrand fish as "sea kittens," and PETA's recent headline-grabbing criticism of common idioms.

 

Will Coggin, managing director of PETAKillsAnimals.com, commented: "Over the years, PETA has come up with a lot of dumb campaigns that beg for press attention but don't even do anything to help animals. That shouldn't surprise anyone who knows PETA has killed over 40,000 animals at its headquarters. This contest is a fun way to showcase some of PETA's worst campaigns. The winner, as they say, will be bringing home the bacon."

 

For any questions or further comment, please contact Michael Hall at hall@consumerfreedom.com or 202-463-7112.