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David Sparks Ph.d E-Commerce
by David Sparks Ph.d, click here for bio

Program: Line on Agriculture
Date: May 25, 2018

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The E-Commerce Effect on Agriculture and Food AAEA members analyze online shopping impact at ASSA Annual Meeting. Shopping online has changed the retail world in the United States and globally. The National Retail Federation estimates e-commerce sales will be around $430 Billion in 2017.

           Over the last decade, Amazon has changed the e-commerce game, pulling in more than half of all online purchases on Black Friday this year, and the company’s recent takeover of Whole Foods is expected to provide a huge bump in online grocery sales. The theory being the sum of both parts is greater than the individual parts alone.

           “In the ‘old days’ you had to go to several stores to shop for the best prices,” says Liang Lu of the University of Idaho, “now shopping and purchasing are often separate things. When we look at the online platforms, what are the benefits to the consumer and the producer? It’s time to discuss it.”

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