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David Sparks Ph.d The truth about transparency
by David Sparks Ph.d, click here for bio

Program: Line on Agriculture
Date: April 28, 2017

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There is such a huge movement in America towards this “get to know who is producing your food and under what circumstances.” Think about it, the whole locavore thing, sustainability, the questions that producers are constantly being asked about their use of hormones in their animals, treatment of livestock, use of pesticides and herbicides, concerns about genetically modified foods. So the bottom line is that consumers are more interested than ever in knowing where their food comes from. Jarrod Sutton who is Pork Checkoff assistant vice president of channel marketing says transparency is critical. Quick thought, whether it’s beef, dairy, chicken, pork or crops, transparency is all the same. By the way, transparency is the new word for being honest. Here he is: “I think the real opportunity is to find out what is of concern to consumers who are expressing some concern and then obviously addressing that and really hitting it head-on. We have realized through our research that consumers can really start to appreciate a bit of a humble approach and for us to acknowledge that there are concerns and they are legitimate concerns and that we share those same concerns. That immediately puts us on the same side of the table as we try to work together to find solutions and that we take responsibility for everything that we have done and explain how and why we have come to those conclusions.” One bit of transparency. What's the truth about glyphosate. I've heard both sides bad and good.

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