Sustainable NW Seafood
The gulf crisis, with the carnage in it’s wake; sea life succumbing in slicks, destroyed habitat, fishing and recreation industries, provides the stage for entrepreneurs to nudge consumers towards the notion of sustainable seafood. Wherethan Pikes Place Market in Seattle. I’m Susan Allen welcome to Open Range. My son learned valuable marketing techniques working shoulder to shoulder with the fish mongers in Seattle’s Pike Place market, their lessons continue. With the current emphasis on protecting the ocean successful entrepreneur John Yokoyama owner of Pikes Place Fish Market has the perfect platform to introduce the Northwest to the concept of sustainable seafood. No, fish mongers won’t be tossing algae fed only, organic crab or humanely netted halibut, but he is making a bold statement with products and packaging. In deference to steel head sport anglers he will no longer carry steelhead from the Olympic Peninsula. Species that have been over harvested like ChileanSea Bass or Russian King Crap are discontinued. Given his passion for the ocean Yokoyama will even forgo the iconic monk fish, whose presence has delighted thousands of children with it’s moving mouth. He is in uncharted waters, in an industry with hundreds of species across the globe, all privy to different harvesting techniques and regulations. If anyone can initiate the sustainable fish movement, the master of marketing in the Emerald City Mr. Yokoyama could be the one. I’m Susan Allen
