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Bob Larson Frozen Raspberries
by Bob Larson, click here for bio

Program: Fruit Grower Report
Date: May 09, 2018

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With today’s Fruit Grower Report, I’m Bob Larson. Frozen or fresh? It seems conventional wisdom would point to “fresh” always being the best option, but the Red Raspberry industry here in Washington and around the country is offering a different way to look at it …

KRUGMAN … “And really, what so many of these food service menu developers, and the food manufacturing product developers, have come to realize is that in many cases, most cases, for what they’re doing, frozen is better. It’s better flavor, it’s picked at the peak of ripeness, the nutrition and flavor is locked in, the color is better, they don’t have the waste and spoilage, it’s more convenient, it’s a higher value. And at the end of the day they’re looking for that value.”

National Processed Raspberry Council Executive Director Tom Krugman says times they are a changing and they’re taking a high tech approach to spreading the word …

KRUGMAN … “And social media is really the glue that binds all our programs together. You think about social media more as on the consumer side, but food service operators and food manufactures watch social media too to see what the trends are. And so we’ve begun having a number of different programs to build our participation in the various social media platforms and you can see some of the growth we’ve experienced over the last year and the followers we have. And the main thing about social media is once you’ve started and make a commitment to do it is to stay with it and be consistent and we’ve been able to do that.”

Krugman says they’re also rolling out a Real Red Raspberry logo so consumers know the products they buy contain the real thing.

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