Instagram Contest for Pears Pt 1
With today's Fruit Grower Report, I'm Bob Larson. The Northwest Pear Bureau is calling on social media types to let them know "How do you Anjou?"
They want you to take a picture of you enjoying delicious pears and sending them to the USA Pears Instagram page at hashtag how do you Anjou?
JULIA SMITH ... "And we're sort of talking on it this time of year because everyone's focused on it too about the health of pears. We have six grams of fiber which makes us one of the most fiber-ful fruits out there. And it allows the USDA to qualify us as an excellent source of fiber. So, pears are sort of part of this healthy lifestyle and we would like to encourage people to get outside and snack healthy."
The Pear Bureau's Julia Smith says Fall may seem like the right season to be promoting pears, but ...
JULIA SMITH ... "And actually, the winter pears, the Anjous, they don't ripen very well on the tree. They don't ripen at all if they don't spend some time sort of resting in cold storage. It's actually regulated that they spend a certain amount of time before they can be brought out and sold in grocery stores. So, they're perfect right now. They got their rest in cold storage and they're ripening very evenly and in this incredibly flavorful, juicy way that's even better than the earlier season in October for them. People don't think of it as being a Spring fruit, but they're perfect right now."
The contest runs through June and winners get North Face Day Packs and plastic pear holders.
