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Rick Worthington CBB has a New CEO
by Rick Worthington, click here for bio

Program: Farm and Ranch Report
Date: April 25, 2019

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CBB has a New CEO

The Cattlemen’s Beef Promotion & Research Board (CBB) has named Gregory Hanes of Colorado as their new chief executive officer.

The Beef Board is a body which oversees the Beef Checkoff and works very closely with the USDA, state beef councils, contractors, beef industry leaders and cattle producers.

As a result, the person who serves as the Beef Board’s operational leader needs to function in many different roles and in many environments.

According to CBB's Chuck Coffey, Hanes fits that description very well.

“Greg is extremely talented with a diversified skillset,” said Coffey. “He already has knowledge of the Beef Checkoff, and he’s an outstanding public speaker who clearly articulates his message, has a great work ethic and is a team builder at all levels. Most importantly, he is passionate about the beef industry. The Cattlemen’s Beef Board is elated to have him as part of the team.”

For more information about the Beef Checkoff and its programs, visit DrivingDemandforBeef.com.

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