AgVocate Platform for Agriculture

Telling Ag's story is a critical piece of engaging consumers in conversation about agriculture. As an ag producer, your voice is important. If you are unsure of how to engage with the public, the AgVocate community encourages and enables those who are passionate about modern agriculture to discuss the importance of agriculture, food production and the innovation needed to feed a hungry world.

Bayer CropScience Marketing Manager for the Western Region Nevada Smith shares how ag producers can connect with those already telling their ag story on Social Media.

Smith: "AgVocate is a storytelling device. It is a tool for the marketplace. This is not Bayer — this is the market. What we want people in agriculture that love what they do to do is tell their story. Really what this does is a platform for people to engage. We have Ally AgVocate on Facebook which everybody should join right away and become a following leader. You see other people's story of how they took those 30 second conversations at a restaurant and they engaged people or discussed their view. The most trusted partner out there is the farmer. This is a platform for which farmers can take some information and use it in their day-to-day lives."

This initiative is about 18 months old, but Smith said they are working hard now to get more social media active ag producers to join Ally — that is A-L-L-Y — AgVocate on Facebook.

There are infographics available for download to help tell your story in addition to connecting with other like-minded ag producers.